*Flora was a self-initiated project. Managed from concept to product delivery and sales.

Mood

https://www.canva.com/design/DAGn5hhZ5cE/nFBYc4HO8mYKX_Rtze5qdw/watch?utm_content=DAGn5hhZ5cE&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h45e2aae984

About

FLORA is an emerging brand located in Bolivia that designs durable products using locally sourced materials, empowering people to live more sustainably, specifically solving the high comsumption of plastics on a daily basis.

Focus

1. Product design and management
2. Content creation
3. social media management

Story Time

My focus has always been on sustainability, even before I learned about the word. School projects, Architecture projects, Master’s focus, and self-initiatives like FLORA. After reading The Lean Startup, I wondered, “Could I create a sustainable brand in 3 months?” What started as a challenge quickly turned into a thriving business.

Socials

                                                             **Instagram feed**

                                                             **Label and messages**                                       

Empathize & define

Ideate

Prototype